How To Sell 1:1 Mobile Learning into K-12

The files below will help you to intrigue and engage schools into moving to "1:1 mobile" -- a Verizon Wireless handset+data account & GoKnow for each and every student in classroom... school... and district!

1:1 - a computer for every student - is NOW possible - more importantly, is NOW SUSTAINABLE -- because of Verizon Wireless' low-cost devices+dataplan together with GoKnow's educational software and services. Schools can't afford to go 1:1 with laptops; see the New York Times article: click here. However, times have changed and Verizon Wireless offers a unique advantage -- a free smartphone and a low-cost dataplan. The competition can't match this offer AND GoKnow is your partner. We are the only company on the national scene today that turns Windows Mobile smartphones -- cellphone computers -- into 21st century tools for learning for K-12 classrooms.

Here are the files that you will need to help you sell your smartphones and dataplans to K-12 schools. 

Customer facing website: http://gohereforgoknow.pbworks.com/ - Please send customers to that URL; it has the Keller video, trial versions of the Mobile Learning Environment (MLE), etc.

This file is a "one-pager". It summarizes your (Verizon Wireless) services and GoKnow's services. Start by leaving this with your customer. The first paragraph of this document can serve as your elevator speech.

Secretary of Education Duncan says that students should use cell phones in K-12 !! This is an historic moment. The highest ranking educator in America is now on record supporting the use of cellphones - not their ban - from K-12 classrooms. BE SURE TO PLAY THIS VIDEO. To download this video CLICK HERE (this version is in .wmv format).

This file is an email blast that you might want to send out to your customers to pique their interest before you call them:

ST MARY'S VIDEO: This video was created by NBC out of Columbus OH. They created a short clip on mobile learning at St. Mary's OH.

The video is 7 megs for Windows Media Player and may take a while to download: pdanews4.wmv

This file is a news article about the cellphone implementation in St. Mary's, OH, using Verizon Wireless' cellphones and GoKnow's Mobile Learning Environment.

This file is a short case study of how cellphone computers were used in St. Mary's, Ohio; definitely give this to your prospective customers.

KELLER VIDEO: When you first meet with a prospective client show them this video, please. VzW sales people are using this technique now -- with success!!

This video is of 5th graders in Keller, TX, using cellphone computers provided by Verizon and HTC with software (Mobile Learning Environment) and professional  development provided by GoKnow.  

The video was created by the Pearson Foundation; it is not a commercial for any of the companies.

It is a dynamite video! It really makes the point of how kids can effectively use cellphone computers for learning.

This file is 32 megs for Windows Media Player and may take a while to download.

This file is 40 megs and requires QuickTime Player.

Play the video in a new tab.

NOTE: If your customers want to download the Duncan video and/or the Keller video, give them this URL: 

http://gohereforgoknow.pbworks.com/FrontPage 

Note: this URL is given at the bottom of the "one pager".

KATY VIDEO: MyFox TV channel in Houston, TX filmed this clip of students starting to use cellphone computers at Cimarron Elementary School in Katy ISD, TX: http://www.myfoxhouston.com/dpp/news/education/091002_katy_isd_smart_phones

Get GoKnow's Mobile Learning Environment (MLE) for your Windows Mobile cellphone computer! Here is a full version of MLE that will work for a year from the first time it is used. It is a 4 meg download so it might take a few minutes.  It is a self-extracting zipped file - which means it shoud unpack itself nicely and neatly without any intervention from you. Click on the following link to download MLE for your Windows Mobile cellphone computer: http://gohereforgoknow.pbworks.com/f/2577.exe

For instructions on how to install MLE on your cellphone computer and instructions for getting started with using MLE, please download and read: Download and Install MLE SD card final vzw.pdf

For an overview of the functionality of MLE on the cellphone computers, please read: http://gohereforgoknow.pbworks.com/f/GoKnow%20MLE%20Overview%20CellPhone%20Computers.pdf

Get GoKnow's Mobile Learning Environment (MLE) for your Windows XP and Vista! Here is a full version of MLE that will work for a year from the first time it is used. It is a 4 meg download so it might take a few minutes.  It is a self-extracting zipped file - which means it shoud unpack itself nicely and neatly without any intervention from you. Click on the following link to download MLE for your Windows XP and Vista:

For instructions on how to install MLE on your Windows XP/Vista computer and instructions for getting started with using MLE, please download and read: Download and Install MLE XP VISTA ES vzw.pdf

Download GoKnow's Mobile Learning Environment (MLE) for XP and Vista: http://gohereforgoknow.pbworks.com/f/MLE_XP_ExtDemo_Install.exe

For an overview of the functionality of MLE on the your Windows XP/Vista computer, please read: http://gohereforgoknow.pbworks.com/f/GoKnow%20MLE%20Overview%20WinXP.pdf

This file contains sample lessons -- curricular activities that teachers and students do using cellphone computers.   

This file is it a powerpoint developed by Melissa Zajacz (VzW's sales person, Ohio region). The powerpoint describes how you might go about selling mobile learning to schools.

This file contains a list of references that will support the value and effectiveness of GoKnow's products and services. These references are school teachers and administrators who have used GoKnow products and services.

This file is a short summary of what is in Melissa Zaczyc's powerpoint, and it gives Dr. Elliot Soloway's contact information.

This file is an editorial that Drs. Soloway and Norris wrote for BusinessWeek about the importance of cellphone computers in K-12.

This file is a 6 meg powerpoint file that GoKnow uses to describe its educational software and professional development services to Verizon Wireless sales people. GoKnow uses this powerpoint as the backbone to our webinar to VzW sales people.